Testimonials
Recommendations from the executives, agency partners, and team members I've worked alongside, across Mars Pet Nutrition, L'Oréal, Maybelline, and Obagi.
Mars Pet Nutrition
Working alongside Danielle has provided me with a front-row seat to witness her exceptional leadership and her pivotal role in orchestrating one of the most ambitious and forward-thinking agency transformations I've ever experienced.
Throughout our partnership, we navigated the transition of more than five core capabilities. Danielle's leadership, her clear vision, and her steadfast partnership on the client side were central to our collective success. She never approached transformation as a series of disconnected work streams; instead, Danielle brought a holistic, end-to-end strategic perspective, ensuring that every element integrated seamlessly into a cohesive whole.
One of the qualities that truly distinguishes Danielle is her unique talent for balancing both strategic oversight and operational execution. She possesses a deep, nuanced understanding of building and leading large, complex organizations, and she leverages that expertise with impressive precision. Thanks to her thoughtful and meticulous approach, Danielle played a key role in helping Publicis assemble a best-in-class team of over 100 full-time professionals dedicated to Mars Pet Nutrition.
She raises the bar for everyone she works with, consistently driving improved outcomes through her collaborative spirit, clarity, and unwavering commitment to excellence. Any organization would be truly fortunate to benefit from her leadership.
Julie Dalonzo · President, Business Lead at PublicisDanielle's skill as a marketer is only eclipsed by her intuition as a leader. She combines textbook smarts with common sense and natural instinct to guide the businesses and teams she represents toward balance and success. Regardless of which aspect of marketing or advertising she is focused on at any given time, her strong strategic foundation and analytical mindset provide a rock-solid basis for developing business-driving marketing plans — from media strategy and compelling social campaigns to leading creative and production workflows through to completion, on time and on budget.
Her greatest strength, however, lies in her awareness and understanding of the human side of the business, including audiences, teams, partners, leadership, and everyone in between. She recognizes that what we do isn't about pushing a product or service, but about connecting people in ways that are authentic and meaningful. She leads from the front, is self-motivated, and strikes the right balance between empathy and strength.
I would welcome the opportunity to work with Danielle again. She represents the ideal balance of strategic rigor and human-centered leadership.
Steven McCormick · SVP, Client Lead at PublicisI had the pleasure of working closely with Danielle and in a short period of time can confidently recommend her as a highly effective marketing leader. She brings a strong marketing background paired with a unique ability to step into new situations and quickly identify opportunities to drive meaningful growth.
Danielle is also exceptional at building and leading high-performing teams. She creates an environment rooted in collaboration while empowering individuals with the autonomy and ownership needed to execute and move initiatives forward. This balance results in both strong team engagement and consistent delivery.
What stood out most to me was our working dynamic — I truly felt we operated as partners. Danielle approaches decision-making collaboratively, aligning on priorities and ensuring the team is focused on what matters most. She is thoughtful, decisive, and always willing to advocate for the right course of action, even when it requires pushing for change.
Alyssa Kelly · SVP, Media Planning Lead at PublicisAs a Global Director, I have partnered closely with Danielle in her capacity as VP of Digital Marketing COE to align and steward global priorities alongside regional needs. Danielle is a transformative leader who, in a remarkably short window, evolved her organization into a high-performing team during an exceptionally challenging year.
She possesses a rare ability to balance local market demands with global strategic goals, fostering a partnership that is consistently collaborative and mutually beneficial. Within our highly matrixed environment, Danielle demonstrated incredible learning agility and a steady hand while managing ambiguity with clarity and confidence. She reshaped her team by establishing a clear strategic vision and empowering her associates to own their objectives. Beyond the business results, Danielle is a deeply inclusive leader who remains intentional about her team's engagement and energy to ensure sustainable success.
Alia Mohamed · Global Director, Digital Product & Marketing, Global Pet NutritionDanielle is the kind of leader who builds trust from day one. When my department moved under her leadership in Marketing Operations, she immediately made me feel supported, respected, and confident about the transition.
She took the time to understand the expertise I brought to the organization and trusted me to lead my team, establish our priorities, and make decisions aligned with the strategy we had built for the department. She never second-guessed my judgment or inserted herself unnecessarily. Instead, she gave me the autonomy to lead while remaining engaged, accessible, and attentive to the details that mattered.
Danielle is a strong strategic leader who can connect the broader needs of the business with the practical realities of execution. She also gave me the opportunity to help drive the onboarding of our new global agency, Publicis, ensuring that my experience and perspective helped shape an important organizational initiative. Throughout that work, I saw firsthand her ability to maintain a clear strategic direction while keeping track of the many details required to move complex work forward successfully.
Danielle leads with empathy, confidence, and genuine respect for the people around her. She knows when to provide direction, when to ask the right questions, and when to trust the expertise of her team. I'm grateful to have worked for her and would recommend her without hesitation.
John Murphy · Founder & Executive Creative Director, WilCo CreativeDanielle is one of those rare leaders who can seamlessly move between big-picture strategy and flawless execution. She's whip smart, deeply strategic, and somehow also the person making sure everything actually gets done (and done well). She was instrumental in driving our Mars x Publicis transition forward — clear-headed, solutions-oriented, and always two steps ahead.
On top of that, she's a true operator — whether it's shaping marketing strategy or building out Sprinklr dashboards like it's second nature, she brings both depth and range. And just as importantly, she leads with empathy. Danielle shows up for her team, builds trust quickly, and creates space for people to do their best work.
I'd work with her again in a heartbeat, and anyone else would be lucky to get to work with her.
Caroline Tseng · VP, Social & Influencer Strategy LeaderI have had the pleasure to work with Danielle Rose over the past 16 months and highly recommend her as an asset to your business. Danielle has demonstrated exceptional leadership during a challenging transition, stepping in to guide a team that had been without direction for months. Her people-first approach was evident as she took the time to connect personally with each of the 30+ associates, rebuilding morale and fostering a supportive environment.
Danielle's deep expertise across the entire Digital Center of Excellence, combined with her willingness to actively engage in the work, has elevated both team performance and business outcomes. She consistently prioritizes her team's well-being, ensuring that business objectives are achieved through genuine care and collaboration. Danielle is a transformative leader who brings out the best in her people and delivers results.
Breanna Suess · Sr. Manager, National Recruitment, MarsI had the pleasure of working with Danielle on the Mars Petcare business, where my team partnered closely with both Danielle and her agency. One of the things I admired most was her approach to building agency partnerships.
Danielle consistently fostered a culture of collaboration, transparency, and trust. As a publishing partner, we had a front-row seat to how intentionally she encouraged open communication, creating an environment where everyone was working toward the same goals.
That openness led to stronger ideas, more strategic conversations, and opportunities that wouldn't have surfaced in a more traditional client-agency relationship. Danielle understands that the best results come from true partnership, and she has a unique ability to bring that to life.
She is thoughtful, strategic, and authentic, and she brings a strong work ethic to everything she does. Danielle is also incredibly kind, loyal, and a supportive mentor to her team. She is someone I would recommend without hesitation.
Lisa Sundberg · Advertising Partnerships, People Inc.L'Oréal & Maybelline
Danielle is a talented modern leader with a consumer-centric, data-driven approach to build strategy for short and longer-term impact. Danielle is futuristic, up-skilling herself always, and strives to constantly innovate with a great balance between level of risk versus possible outcome. She is a generous leader with not only her team but also peers, and shines with her strong organization skills. I would highly recommend Danielle and hope to have the opportunity to work with her again.
Stephanie Binette · General Manager, Urban Decay and Youth To The People, L'OréalI had the privilege of working alongside Danielle for the past two years at L'Oréal on the Maybelline brand, where she consistently demonstrated exceptional skills in cross-functional collaboration, strategic thinking, and results-driven execution, and led her team with empathy and focus.
Danielle possesses a great ability to unite teams with different objectives and KPIs toward the same goal, fostering a collaborative and effective environment. I've personally witnessed this firsthand as we were both part of the US leadership team and interacted on multiple projects. Her leadership often brought together the Marketing function, PR/Social team, Media Partners, and CDMO teams to ensure that all our activations were grounded in consumer data and that it was leveraged across all touch points.
Beyond her collaborative spirit, Danielle is exceptionally organized, possesses a sharp analytical mind, and is proactive and resourceful. Danielle is a valuable asset to any team, and I am confident that she will make significant contributions to your organization.
Fernando Febres · Vice President, Head of US Marketing, Urban Decay, L'OréalDanielle is a strategic, ambitious brand leader. Her precision and detail-oriented nature drives her teams to meet deadlines and exceed expectations. As a counterpart, she has been a strong ally and collaborator. She balances my activator strength with her achiever strength and values. Danielle truly cares for her team and prioritizes uplifting them as both an advocate and mentor. She is an expert across digital touch points as a native leader in the space. Danielle would be an asset to any team she joins.
Sarah Shaker · Assistant Vice President, Brand Engagement, Maybelline, L'OréalI am pleased to recommend Danielle, who has consistently demonstrated her expertise in consumer insights. She adeptly navigates the dynamic retail landscape, both online and offline, and has been a reliable colleague during challenging situations. Danielle excels in combining results-oriented strategies with fostering genuine brand loyalty, a rare skill among marketers. Her hardworking nature, trustworthiness, and commitment to continuous learning make her a valuable asset to any team.
Yasmin Dastmalchi · General Manager, NYX Professional Makeup, L'OréalI have been fortunate to work with and report to Danielle during which she led the division's digital and eCommerce transformation. Her leadership helped us develop our team into a center of excellence serving five brands and paving the path for best practices across L'Oréal teams, both cross-division and globally. Danielle fostered a sense of unity within the team, enabling us to not only accelerate sales but also roll out a sophisticated digital ecosystem that fueled growth in the division for years to come.
Danielle takes great pride in managing her team, ensuring that everyone feels supported and has a strong development plan to advance in their careers. She has been a tremendous asset to L'Oréal brands and helped me to progress in my career.
Guillaume Monsel · Vice President Marketing, La Roche-Posay, L'OréalAs my manager for roughly two and a half years, Danielle created an environment that balanced support while also challenging me. Danielle instilled her trust in me, which led me to feel confident during uncomfortable growth, allowing me to learn beyond my scope. She has been an amazing mentor and manager — providing ample opportunities to grow both personally and professionally, as well as championing a culture that supports her team through wins and challenges. Danielle is the true definition of hard-working, and any team would be lucky to have her.
Jillian Aguirre · Senior Manager, Digital Platforms & Services, Maybelline, L'OréalDanielle is one of the savviest marketers I know. She is able to navigate highly matrixed organizations with unparalleled organizational rigor. In our capacity working together, we were able to successfully launch multi-year, key-moment campaigns for Maybelline that generally involved first-to-market advertiser features — Snapchat Bitmoji, Snapchat Cameos, and others. While it's exciting to be first to market, the true feat is working with a partner who is able to motivate and orient her team around a shared objective with clear milestones. Danielle built a long-term business model, and also a lasting friendship that transcends her tenure at L'Oréal.
Derek Todd Hester · Industry Manager, CPG at Snap Inc.Obagi
I had the great pleasure of working with Danielle Rose. Her attention to detail is second to none, and her positive attitude inspires all her staff and colleagues. Danielle led our most critical project, eCommerce. Under pressured, aggressive timelines, Danielle brought the project in on time and under budget. Since this project required multiple departments, her influencing skills paid off by getting overburdened teams to engage. I highly recommend Danielle.
Joe Pastorelli · Vice President of Information Technology, ObagiLet's work together
Fractional, interim, or advisory. Let's find the right way to partner.
Get in touch