About | Danielle Rose Consulting

The short version

Proven architect of large-scale change.

I've spent my career at the intersection of marketing, media, eCommerce, and technology, building high-performing teams, modernizing marketing ecosystems, and unlocking scalable growth across global brand portfolios.

From almost 14 years working for L'Oréal and most recently leading a 48-member Marketing & Digital Center of Excellence at Mars Pet Nutrition, my work spans organizational redesign, AI workflow adoption, major agency transition and onboarding, integrated media performance strategy, connected commerce, digital platforms & UX, SEO/GEO, CRM & data strategy, & centralized marketing operations and enablement. Today I run an independent practice, bringing that experience to CPG and D2C brands as a fractional CMO and transformation advisor.

Paid · Owned · Earned · Shared Digital & eCommerce CRM & Data Strategy Org & Agency Transformation

Career highlights

Two decades of building what scales.

2026–PRESENT

Founder & Principal · Danielle Rose Consulting

Partner with CPG and D2C brands as a fractional CMO, interim marketing executive, and strategic advisor, leading agency and martech transitions, org design, media strategy, and pragmatic AI adoption.

2025–2026

VP Marketing & Digital COE · Mars Pet Nutrition

Led a 48-member team across Paid, Earned, Shared & Owned across a seven-brand portfolio, directing enterprise media and A&CP investment, and championing enterprise-wide AI adoption. Brands included Pedigree, Iams, Nutro, Cesar, Temptations, Sheba & Greenies.

2021–2024

VP Consumer Activation · Maybelline, L'Oréal USA

Oversaw national paid media, SEM/SEO, owned platforms, CRM, and data strategy. Named the #1 Genius Brand in Gartner's Personal Care Digital IQ Index for three years, and grew owned traffic +76% while relaunching Maybelline.com.

2020–2021

Sr. Director, eCommerce · Obagi Cosmeceuticals

Led global digital transformation and D2C, growing eCommerce +65% to 30% of total business, launching Obagi.com, and integrating the company to Salesforce Sales & Marketing Cloud.

2019–2020

Independent Digital Consultant · L'Oréal USA

Advised beauty and personal-care brands including NYX Professional Makeup, Pureology, and Baxter of California on eCommerce, digital media, and owned-channel strategy.

2010–2019

VP Global eCommerce & Digital · L'Oréal USA

Led the Active Cosmetics Division's digital transformation and multiple D2C platform migrations to Salesforce Commerce Cloud, including Urban Decay, whose Game of Thrones collection drove the single highest eCommerce revenue day in brand history.

Read what colleagues say

How I lead

Strategy and execution, never one without the other.

The leaders I've worked with describe a rare balance: strategic oversight paired with operational rigor, and a deep understanding of the human side of the business: audiences, teams, and partners alike.

Holistic, end-to-end thinking, never disconnected work streams.
Consumer-centric and data-driven at every decision point.
Teams empowered with autonomy, clarity, and real ownership.
Futuristic and always up-skilling, balancing risk with outcome.

Danielle's skill as a marketer is only eclipsed by her intuition as a leader. She combines textbook smarts with common sense and natural instinct.

Steven McCormickSVP, Client Lead at Publicis

Licenses & certifications

Always up-skilling.

AUGUST 2026

AI-powered Marketing with Microsoft Copilot

Applying generative AI across marketing workflows: content, briefing, and campaign operations.

AUGUST 2026

AI Fundamentals with Claude

Advancing Women in Tech · Anthropic. Practical foundations for deploying large language models in a business context.

MAY 2024

Google Analytics 4 Certification

Measurement architecture, event-based tracking, and cross-channel performance reporting.

APRIL 2019

Artificial Intelligence: Business Strategy

MIT Sloan Executive Education. Building AI strategy and governance at enterprise scale.

Enterprise rigor, delivered with a human touch.