Questions, answered.

I focus on CPG and D2C consumer brands, typically at an inflection point where they're scaling their marketing function, modernizing their ecosystem, launching or fixing D2C channels, or navigating a leadership transition. My experience spans beauty, personal care, pet care, and cosmeceuticals, but the underlying playbook translates across consumer categories.

A fractional CMO role is ongoing and part-time. I'm an embedded part of your leadership over time. Interim leadership is full-focus for a defined transition period, often during a search or reorganization. Strategic engagements are project-based and scoped to a specific challenge, like an agency review, platform launch, or AI adoption roadmap. Many partnerships start in one mode and evolve into another.

I partner with teams nationally. Most engagements are remote-first with in-person time when it matters most: kickoffs, workshops, leadership offsites, and key milestones. We'll design the cadence around how your team works best.

We start by diagnosing your marketing organization, ecosystem, and goals; design a prioritized roadmap together; and then I lead or partner on execution, building the team, standing up systems, and staying accountable to outcomes. Timelines range from focused multi-week projects to multi-month or ongoing fractional partnerships.

Yes, this is a core strength. I've led enterprise agency RFPs and consolidations, technology vendor selection, and platform integrations (including Salesforce Commerce, Sales, and Marketing Cloud). I can help you evaluate, transition, and onboard the right partners and tools, then design the workflows that make them stick.

Pragmatically, and with guardrails. I've led cross-functional taskforces to accelerate AI adoption across marketing workflows, improving efficiency in areas like content creation and agency briefing, while managing change carefully and advancing brand visibility in LLMs. The goal is real productivity and capability, not hype.

The best first step is a short conversation. Reach out through the contact page and I'll get back to you personally. We'll talk through where your brand is today and whether there's a fit. No pressure, no obligation.