Services
I partner with CPG and D2C brands to build marketing operational excellence and sustainable growth, whether you need a fractional CMO, interim leadership, or a focused strategic engagement.
Ongoing, part-time marketing leadership for brands that need senior strategic direction without a full-time hire, setting vision, building the team, and driving execution.
Steady, experienced hands during a transition, a search, or a period of rapid change, keeping momentum and standards high while you find your next leader.
Focused, project-based work on a defined challenge: an agency review, a platform launch, a transformation roadmap, or an AI adoption plan.
Core expertise
These are the six areas I've built, rebuilt, and scaled inside global organizations, and where most engagements begin. Every engagement draws on disciplines I've led at enterprise scale, applied at the size and speed your brand actually needs.
Strengthening marketing team structures and capability building, redesigning how teams are shaped, staffed, and up-skilled so performance and digital maturity can scale.
Leading agency transitions, technology vendor recommendations, and product integrations, from RFP and scope design through onboarding to a seamless new operating model.
Launching enterprise digital platforms and leading global innovation projects: owned websites, digital tools and services, and first-to-market activations.
Architecting high-impact media strategies that optimize the media mix, maximize creative effectiveness, and drive measurable business results across paid, owned, and earned.
Modernizing marketing technology platforms and operational workflows including CRM, data management, community management, and the processes that connect them.
Guiding enterprise AI adoption with clear guardrails and robust change management, accelerating workflows in content and briefing while advancing brand LLM visibility.
How we'd work together
We start with a candid look at your marketing organization, ecosystem, and goals, identifying where the real friction and opportunity live.
Together we shape a prioritized roadmap: the structure, partners, platforms, and plays that will move your most important metrics.
I lead or partner on execution, building the team, standing up the systems, and staying accountable to outcomes, not just recommendations.
Who I partner with
Consumer brands at a turning point: growth outpacing the team, an ecosystem due for rebuilding, or a leadership gap to bridge.
She never approached transformation as a series of disconnected work streams; instead, Danielle brought a holistic, end-to-end strategic perspective.Julie DalonzoPresident, Business Lead at Publicis
Let's scope it together
Tell me where your brand is today and what you're trying to reach. We'll shape the right engagement from there.
Start a conversation